Instagram Live VS. Facebook Live l Showdown

Everywhere we turn right now, we’re seeing notifications that profiles we follow are going live on social media. Facebook and Instagram live are the newest trends that are the leader in many other social media platforms to develop their own in-app broadcasting. They are highly popular among millions of users — but what marketers or even small businesses haven’t really understood is how they can be used not only for personal purposes but also to grow your brand.

Let’s take a closer look at these features and talk about the best ways you can get great results from both platforms. Also, which one is better depending on the purpose!

Similarities between Facebook and Instagram:

  • Both give users on-site and push notifications (if enabled) that a brand they’re following is going live

  • Both tell the video’s creator how many people are viewing the live video in real-time

  • Both allow viewers to engage with the video as it’s happening, and can leave comments or like it. The video creator will see this as they’re making the video, so they can interact in real time

  • Both are actual live-broadcasts happening in real time, shot with the in-app cameras.

Both platforms are so similar but have so much overlap that it is easy to expect that Instagram Live would be the same as Facebook’s since Instagram is owned by Facebook and all. Despite those facts, their live video features are pretty different. While both can increase engagement and build your social following, they must be used uniquely.

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What is Instagram Live and why use it?

It is an effective channel for reaching your audience in an interactive way including creating better more authentic content for posting.

Photo by  Hans Vivek  on  Unsplash

Photo by Hans Vivek on Unsplash

  • Increase Visibility: With Instagram’s new algorithm, your content may not always get the attention it deserves. Instagram Live increases your visibility as it sends push notifications to anyone and everyone who follows your account.

  • Increase Engagement: Imagine having your questions answered directly from your favorite Instagram influencer, celebrity, or even brand? Instagram Live increases engagement by bringing followers closer to your real-life.

  • Build Relationships: Whether you’re using Instagram Live for answering questions, revealing parts of your life, or for just chatting with your followers, each time you appear on a Live story your audience is building their relationship with you.

  • Develop Brand Identity: This relationship turns into a brand identity. Instagram Live can help your brand develop its identity and share it with the Instagram community.

Your Live broadcast should bring viewers something extra special that they can’t get from any other Instagram account.

Examples of how you can do exactly that:

  • Go Behind-the-Scenes: Instagram Live can make viewers feel like they’re actually there with you, doing a makeup tutorial or on a concert tour.

  • Feature a Special Guest: Reach out to influencers and/or brands that would be interested in doing an Instagram Live takeover.

  • Question and Answers: Using Instagram Live to answer questions is an awesome tactic for directly engaging with your followers. It shows that you care about what they have to say and that you’re approachable.

What is Facebook Live and why use it?

It is a live video streaming feature that allows you to broadcast a live video out to your audience through your company page or personal profile. These Live videos experience 3 times the engagement than of typical videos shared on social media, with millions of users tuning in around the world.

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  • Promote Before You Broadcast: While most of the time we try to follow up with consistent promotion, it’s important to remember live videos are more like an event for our audience to experience over and over again. In other words, you need to generate interest before the experience if you want to get the engagement.

  • Always be Responsive: The live comments and reactions are part of what makes the experience so engaging to people. It feels more like a two-way conversation when you’re responding directly to their questions in person. That’s why Facebook Live drives comments at 10 times the rate of non-live videos. One of the most powerful ways to increase engagement online is to actively respond to comments in real time as you broadcast.

  • Be Likable: One of the most important tips to remember is this is your chance to really connect with your audience. In other words, you’re not trying to market yourself obnoxiously or sell a product but you are trying to build relationships that lead to longer-lasting impressions. When you’re ready to go live, make sure you’re relaxed, smiling and feeling confident.

If you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is the tool you should be using. Below are 5 ways you should be using it to your advantage:

  • Connect with Your Audience: Do you ever feel like your audience sees you as a corporate stuffy robot, overdone advertisement or an attention seeking millennial? Well, there couldn’t be a better way to connect with your followers and potential customers than a live streaming video. It’s essentially like meeting your followers in person, since the event is happening “face to face” and in real time.

  • Showcase an Event: This is a great way to broadcast events and connect with your customers or leads who weren’t able to attend. As long as you have a strong internet connection and the permission to stream the event live, you should absolutely do it!

  • Question and Answers: Same as with Instagram as it is a great opportunity for your audience to get to know you and also interact.

Overall Thoughts…

Live broadcasting makes it inherently compelling to users who check out social media for the latest updates and trends. My personal opinion is that both platforms can be used for great engagement results whether you have a business or a personal agenda. Although, Facebook Live seems to be better for businesses big or small compared to Instagram. It all depends of what the use is and how you want to utilize the features.

Feel free to leave a comment or reach out by email if you have any suggestions or tips from your own live streaming experiences.

CorePower Yoga Redondo Beach Shoot

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Let's go back to summer of 2017 when I had the absolute pleasure of photographing 11 of the CorePower Yoga Instructors at the Redondo Beach studio. This was surely a year of building self-confidence in my work! I really pushed myself to shoot more often, exploring more styles and ideas. I am so very thankful for each and every person who came to participate in this shoot. Thank you for being truly inspiring human beings and giving back to your community.

We had snacks for those who got hungry while we stretched out and warmed up. Outfits and poses were coordinated ahead of time to ensure complete efficiency. I’m a firm believer in planning most of the details beforehand making the process of shooting quicker and much more efficient. Each Yogini (short for Yoga Instructor) had a 15-minute time slot. There were two time slots for group photos. Both studio managers and the Hot Power Fusion Instructors. We lucked out with having a large 10-foot open window full of natural light. I filled in the rest of the light with my Octobox for softer even light.

Everyone was recording Instagram stories while we shot with each Yogini. Fun playful music played in the background making the experience smooth but relaxed. Above are a few of the behind the scenes stories from that day.

I am quite proud of the outcome of this shoot. I had never shot in a yoga studio before. Checked it off the long list of dream locations I want to photograph. The images were overall pretty sharp in focus even though I could have made the Shutter Speed a little faster. Below are a few of my absolute favorite shots from the day. I hope to photograph at the studio again in the near future.

My favorite part of this shoot was getting to showcase all the Instructors abilities and strengths. It’s always been important to me as a Photographer to capture all the beauty each of my subjects posses. Until next time CorePower, NAMASTE!

Build + Bloom Rally LA 2018 Recap

One week ago today, I met these three wonderfully talented humans! Stewart Clementz, Jessica Whitaker, and Jenny Yarmolyuk of the Build + Bloom Facebook Group put on a rally event in Downtown Los Angeles. This group is for all kinds of creatives who want support from other creatives in hopes to grow whether your a hobbyist or a professional, this group is for you. I've been a member for 3 years now and I was SUPER excited to hear about this rally! This group is incredibly inspiring with so many friendly and supportive people who genuinely want to become better at what they do. Being apart of this community I am able to freely ask for constructive criticism on my work, ask for professional advice and have access to an unlimited amount of inspiration. I couldn't be more thankful for this amazing resource!!

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The Universe blessed me big time with this opportunity! Three days before the event I spent some time on YouTube, catching up on my favorite channels. One of those many channels is Jessica Kobeissi. I watched the newest episode of 4 Photographers shoot the same model. The video was evidently recorded in Los Angeles and at a loft looking studio space called FD Photo Studio. Now I had never heard of this place before until Wednesday night when I came home from the gym to see a new post on the Build + Bloom group from Jessica Whitaker. Of course I was excited seeing this!! Immediately intrigued by the venue space I did a Google search and found out that they have four buildings with multiple levels/rooms. How awesome is that?? So I'm not personally familiar with renting studio space but this place looks very promising for local and traveling creatives. I checked out the specific room the event would be in and BAM, it was the very same room in the video.

I think it's obvious that this was a sign that I needed to go to this event and get out of my comfort zone. Sounds super easy but totally isn't for a creative who overthinks situations. Knowing that I would feel nervous and anxious, I still got dressed, put on a fresh face and went downtown. I don't regret this decision. I really REALLY don't!

Jenny talked first about how she started and some of the struggles she experienced on her journey. She also talked about how her and Jessica became friends. Some of the great tips she gave were hire an accountant to do your taxes, keep a planner by your desk to keep organized, and utilize Facebook ads to bring in more clients. Hearing about how she too didn't become a pro for some time and still doesn't believe that she knows it all was really reassuring. I firmly believe that sometimes we all need to hear from an outside perspective that we aren't ever going to be perfect is absolutely necessary for us to grow as people. I greatly appreciate Jenny taking the time from her work to come talk to us about her struggles and her achievements.

Stewart stole the show with his list of tips via his phone. He spoke about how Google Sheets, Trello, Keynote and Squarespace are great tools for us to use to keep organized and on top of weekly tasks. Stew is a master with brand storytelling and has an mind for understanding social media marketing. Most of what he focused on with us was working with brands that will elevate our work. The biggest takeaways for me were reach out to brands with a value packed plan of action, create Client Decks that involved visual inspiration and colors schemes, and utilizing Trello as a way to stay organized with tasks. I am so very thankful and grateful for his time and his expertise.

 
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Meeting Jessica was such an INCREDIBLE experience!! At the end we got to network with each other and get a picture with our speakers. Jessica is so sweet and such a friendly person. It felt so surreal to meet her but I felt like we were instantly friends. This picture of us will always remind me of what I learned that day. The memory is for sure a great one!